Principles of business economics. / Joseph G. Nellis and David Parker
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TextPublication details: Harlow: Prentice Hall, c2006.Edition: 2nd edDescription: xxvi, 420 p.: ill.; 23cmISBN: - 0273693069
- HD30.22.N32
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Includes index.
Contents: Business economics: An Overview -- The Analysis of consumer demand -- The Analysis of production costs -- Analysis of the firm's supply decision -- Demand, supply and price determination -- Analysis of perfectly competitive markets -- Analysis of monopoly markets -- Analysis of monopolstically competitive markets -- Oligopoly -- Managerial objectives and the firm -- Understanding competitive strategy -- Understanding pricing strategies -- Understanding the market for labour -- Understanding the market for capital -- Understanding the market for natural resources -- Government and business -- Business and economic forecasting -- Business economics - a checklist for managers.
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