Communication theories : Origins, methods, and uses in the mass media. / Werner Severin J.
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TextPublication details: Harlow : Pearson, 2014.Edition: 5th edDescription: xv,411p.; 24cmISBN: - 9781292042855
- 302.23 21
- P90.S4414
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | P90.S4414 (Browse shelf(Opens below)) | Available | 7968/395/15 |
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Includes bibliographical references and index.
Contents: The changing media landscape: Introduction to mass communication theory -- Scientific method and models of mass communication: Scientific method -- Models in mass communication research -- Perception and language issues in the mass media: The role of perception in communication -- Problems in encoding -- Analysis of propaganda: First theories of decoding and effects -- The social-psychological approach: Cognitive consistency and mass communication -- Theories of persuasion -- Groups and communication -- Mass media and interpersonal communication -- Mass media effects and uses: Agenda setting -- The knowledge-gap hypothesis -- Effects of mass communication -- Uses of the mass media -- Media channels: Mass media in modern society -- Media chains and conglomerates -- Theories of cyber communication -- Bringing it all together: The overall picture.
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