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Mcquail's mass communication theory. / Denis McQuail.

By: Material type: TextPublication details: London : Sage Publications, 2010.Edition: 6th edDescription: viii,621 p. : ill.; 24 cmISBN:
  • 9781849202916
  • 9781849202923 (pbk.)
Subject(s): DDC classification:
  • 302.23 22
LOC classification:
  • P90.M35
Contents:
Contents: Preliminaries: Introduction to the book -- The rise of mass media -- Theories: Concepts and models for mass communication -- Theory of media and society -- Mass communication and culture -- New media-new theory -- Normative theory of media and society -- Structures: Media structure and performance: Principles and accountability -- Media economics and governance -- Global mass communication -- Organizations: The media organization: Pressure and demands -- The production of media culture -- Media content: Issues, concepts and methods of analysis -- Media genres and texts -- Audiences: Audience theory and research traditions -- Audience formation and experience -- Effects: Processes and models of media effects -- Social-cultural effects -- News, public opinion and political communication -- Epilogue: The future of mass communication.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY P90.M35 (Browse shelf(Opens below)) Available 7922/349/15

Includes bibliographical references and indexes.

Contents: Preliminaries: Introduction to the book -- The rise of mass media -- Theories: Concepts and models for mass communication -- Theory of media and society -- Mass communication and culture -- New media-new theory -- Normative theory of media and society -- Structures: Media structure and performance: Principles and accountability -- Media economics and governance -- Global mass communication -- Organizations: The media organization: Pressure and demands -- The production of media culture -- Media content: Issues, concepts and methods of analysis -- Media genres and texts -- Audiences: Audience theory and research traditions -- Audience formation and experience -- Effects: Processes and models of media effects -- Social-cultural effects -- News, public opinion and political communication -- Epilogue: The future of mass communication.

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