Image from Google Jackets

The practice of public relations. / Fraser P. Seitel.

By: Material type: TextPublication details: Harlow : Pearson, 2014.Edition: 12th edDescription: ii, 398p. : ill. ; 28 cmISBN:
  • 9781292042244
LOC classification:
  • HM263.S42
Contents:
Contents: Defining public relations -- The history and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media -- Social media -- Government relations -- Employee relations -- Community relations -- International consumer relations -- Public relations writing -- Integrated marketing communications -- Crisis management.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HM263.S42 (Browse shelf(Opens below)) Available 8033/460/15

Includes index.

Contents: Defining public relations -- The history and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media -- Social media -- Government relations -- Employee relations -- Community relations -- International consumer relations -- Public relations writing -- Integrated marketing communications -- Crisis management.

There are no comments on this title.

to post a comment.
Share

If you have any concerns or questions; kindly contact the library

© Powered by WIUC ICT DIRECTORATE