Advertising & IMC :Principles & practice. / Sandra Moriarty.
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TextPublication details: Boston: Pearson, 2015.Edition: 10th edDescription: 669 p. : ills. ; 29 cmISBN: - 9780133506884
- 659.1 23
- HF5823.W455
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5823.W455 (Browse shelf(Opens below)) | 1 | Available | 8002/429/15 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5823.W4551 (Browse shelf(Opens below)) | 2 | Available | 8003/430/15 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5823.W4552 (Browse shelf(Opens below)) | 3 | Available | 8004/431/15 |
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| HF5823.W4551 Advertising: principles and practice. / | HF5823.W4551 Advertising & IMC :Principles & practice. / | HF5823.W4552 Advertising: principles and practice. / | HF5823.W4552 Advertising & IMC :Principles & practice. / | HF5826.5.B37 Essentials of media planning : A marketing viewpoint / | HF5826.5.S57 Advertising media planning. / | HG151.C778 The coopers and lybrand multilingual dictionary of financial reporting. / |
Includes bibliographical references,appendix and index.
Contents: Principle: Back to basics: Advertising -- Brand communication -- Brand communication and society -- Principle: Be true to thy brand-and thy consumer: How brand communication works -- Segmenting and targeting the audience -- Strategic research -- Strategic planning -- Practice: Developing breakthrough ideas in the digital age: The creative side -- Promotional writing -- Visual communication -- Principle: Media in a world of change: Media basics -- Paid media -- Owned, interactive, and earned media -- Media planning and negotiation -- Principle: IMC and total communication: Public relations -- Direct response -- Promotions -- The principles and practice of IMC -- Evaluating IMC effectiveness.
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