Media/impact : An introduction to mass media. / Shirley Biagi.

By:

Biagi, Shirley

Material type:

TextPublication details: Boston : Wadsworth Cengage Learning, 2013.Edition: 10th edDescription: xxxiv,430p. : ills. ; 28cmISBN:

9781111835293 (pbk.)

Subject(s):

Mass media

DDC classification:

302.23 23

LOC classification:

P90.B489

Online resources:

Contents:

Contents: The mass media industries: Mass media and everyday life -- Books: Rearranging the page -- Newspapers: Expanding delivery -- Magazines: Targeting the audience -- Recordings: Demanding choices -- Radio: Riding the wave -- Movies: Picturing the future -- Television: Changing channels -- Digital media: Widening the web -- Selling the message: advertising: Motivating customers -- Public relations: Promoting ideas -- Changing messages: News and information: Getting personal -- Society, culture and politics: Shaping the issues -- Law and regulation: Rewriting the rules -- Ethics: Placing responsibility -- Global media: Discovering new markets.

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY			P90.B489 (Browse shelf(Opens below))					Available			7986/413/15

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Previous	P90.B284 Introduction to mass communication: media literacy and culture. /	P90.B2841 Introduction to mass communication: media literacy and culture. /	P90.B413 Essentials of mass communication theory. /	P90.B489 Media/impact : An introduction to mass media. /	P90.F58 Introduction to communication studies. /	P90.H314 Mass Communication: Living in a media world. /	P90.H39 Human communication theory and research : concepts, contexts, and challenges. /	Next

Includes bibliographical references and index.

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Media/impact : An introduction to mass media. / Shirley Biagi.

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