Includes bibliographical references

Contents: Health education,health promotion,health education and program planning -- Model for program planning in health promotion -- Starting the planning process -- Assessing needs -- Measurement,measure,measurement instruments,and sampling -- Mission statement,goals,and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Community organizing and community building -- Identification and allocation of resources -- Marketing: making sure programs respond to wants and needs of consumers -- Implementation: strategies and associated concerns -- Implementation : strategies and associated concerns -- Evaluation: an overview -- Evaluation approaches and designs -- Data analysis and reporting -- Appendixes A : Code of ethics for the health education profession -- B : Cost-benefit and cost-effectiveness as a part of the evaluation of health promotion programs.