Publicity and media relations checklists : 59 proven checklists to save time, win attention, & maximize exposure with every public relations & publicity contact / David R. Yale.
Material type:
TextPublication details: Lincolnwood, Ill. : NTC Business Books, c1995.Description: ix, 190 p. ; 28 cmISBN: - 0844232181 (pbk.)
- 659 20
- HD59.Y32
Contents:
Contents: Introduction -- Goal setting and market analysis -- Setting priorities and getting organized -- Creating publicity materials -- Newspaper and magazine publicity materials -- Radio and television publicity materials -- Working with the media -- Using outside resources -- Legal and ethical issues.
Contents: Introduction -- Goal setting and market analysis -- Setting priorities and getting organized -- Creating publicity materials -- Newspaper and magazine publicity materials -- Radio and television publicity materials -- Working with the media -- Using outside resources -- Legal and ethical issues.
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