Includes bibliographical references and index.

Contents: Small business, Entrepreneurship and organizing for success: Small business in big business -- Ethics and social responsibility for small business -- Entreprenureship and small-business success -- strategic plans for small business -- Old business, New business or franchise? -- Developing the business plan -- Financial planning : Legal forms of business ownership -- Financial statements and business ratios -- The Desired income approach to planning -- Planning the pro forma balance sheet -- Finding the funds to finance a business -- Marketing planning and development : Marketing strategy and marketplace research -- Picking the right location -- Personal selling, advertising and promotion planning -- -Product classes, life cycles and trends -- Consumer behavior and layout planning -- Pricing for profit -- Getting products/services to the customers -- People and organizational activity: Managing human resources -- Production and operations management -- Purchasing and inventory control -- Effective control and break-even analysis -- Computers and information systems for management decisions -- Accounting and financial controls: Consumer and business-to-business credit -- User-friendly accounting and records -- Worksheets, formal statement and cash flow statements -- Taxes and depreciation -- Special small business issues and opportunities : International business for small business -- Risk management and insurance -- Business law, bankruptcy and harvesting the winner -- Appendixes.