Understanding media culture. /
Material type:
TextPublication details: New York: Arnold Publishers, 2002.Description: vi,330p.: ill.; 23cmISBN: - 034072034
- P94.6.G75
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | P94.6.G75 (Browse shelf(Opens below)) | 1 | Available | 8070/032/16 |
Includes Bibliography and Index.
Contents: Part 1:The audience and the media -- Identity: the media and our understanding of ourselves -- Influence:the media's power- and our own -- Distinctions: social difference,lifestyle and taste -- Part 2: Perspective on media texts -- Semiotics: signs,codes and cultures -- Hermeneutics: interpretation and understanding -- Rhetoric: language,situation,purpose -- Narratology: the forms and functions of stories -- Part 3:Production : contexts and conditions -- Public sphere and democracy: ideals and realities -- Broadcasting: technology ,society and policy -- Production: creativity,contexts and power.
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