Small business management and entrepreneurship. / David Stokes ... [et al.]
Material type:
TextPublication details: Hampshire : South-Western Cengage Learning, 2010.Edition: 6th edDescription: xviii, 476p.: ill.; 25cmISBN: - 9781408017999
- HD62.7.S6
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD62.7.S61(6e) (Browse shelf(Opens below)) | 2 | Available | 9514/215/23 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD62.7.S62(6e) (Browse shelf(Opens below)) | 3 | Available | 9515/216/23 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD62.7.S6 (6e) (Browse shelf(Opens below)) | 1 | Available | 6483/12 |
Includes index and glossary.
Contents: Understanding small business and entrepreneurship: Small business in the economy -- Entrepreneurship, the entrepreneur and the owner-manager -- The small business and entrepreneurial environment -- Innovation and the marketplace -- Information and help -- Creating the entrepreneurial small business: Business planning -- Successful small business strategies -- Start-ups and franchises -- Buying an existing business -- Forming and protecting a business -- Managing the entrepreneurial small business: Management of people and resources -- Marketing -- Money -- Business exits and realizing value.
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