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This is PR: the realities of public relations. / Doug Newsom, Judy VanSlyke and Dean Kruckeberg.

By: Contributor(s): Material type: TextPublication details: Boston : Wardsworth Cengage Learning, 2013.Edition: 11th edDescription: xiv, 369 p : ill. ; 26 cmISBN:
  • 9781133307617
LOC classification:
  • HM1221.N48(11e)
Contents:
Contents: Part One: Public Relations: role, practice and origins: PR roles and responsibilities -- PR's origins and evolution -- Part Two: Research for PR: Research: planning , monitoring and evaluation -- Stakeholders and interactions -- Part Three: Theory, ethics and laws affecting PR practice: Theoretical underpinnings for PR -- PR ethics and responsibilities -- PR and the law -- Part Four: PR action: Strategic management in PR practice -- Communication channels and media -- Tactics and techniques: details that make PR strategy work -- Campaigns -- Crisis and credibility.
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Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY CC WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HM1221.N48(11e) (Browse shelf(Opens below)) 1 Available 912/030/19
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HM1221.N481(11e) (Browse shelf(Opens below)) 2 Available 8462/056/19
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HM1221.N483(11e) (Browse shelf(Opens below)) 4 Available K/2174/2174/19
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HM1221.N484(11e) (Browse shelf(Opens below)) 5 Available K/2175/2175/19
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HM1221.N485(11e) (Browse shelf(Opens below)) 6 Available K/2176/2176/19
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HM1221.N486(11e) (Browse shelf(Opens below)) 7 Available K/2177/2177/19
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HM1221.N48(11e) (Browse shelf(Opens below)) 1 Available K/2139/2139/19
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HM1221.N481(11e) (Browse shelf(Opens below)) 2 Available K/2140/2140/19
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HM1221.N482(11e) (Browse shelf(Opens below)) 3 Available K/2141/2141/19

Includes index.

Contents: Part One: Public Relations: role, practice and origins: PR roles and responsibilities -- PR's origins and evolution -- Part Two: Research for PR: Research: planning , monitoring and evaluation -- Stakeholders and interactions -- Part Three: Theory, ethics and laws affecting PR practice: Theoretical underpinnings for PR -- PR ethics and responsibilities -- PR and the law -- Part Four: PR action: Strategic management in PR practice -- Communication channels and media -- Tactics and techniques: details that make PR strategy work -- Campaigns -- Crisis and credibility.

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