This is PR: the realities of public relations. / Doug Newsom, Judy VanSlyke and Dean Kruckeberg.
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TextPublication details: Boston : Wardsworth Cengage Learning, 2013.Edition: 11th edDescription: xiv, 369 p : ill. ; 26 cmISBN: - 9781133307617
- HM1221.N48(11e)
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| HF5821.A242(6e) Advertising and promotions: an integrated brand approach. / | HM1221.N48(11e) This is PR: the realities of public relations. / | HM1221.N481(11e) This is PR: the realities of public relations. / | HM1221.N482(11e) This is PR: the realities of public relations. / | HF5549.5.D37.K21(3e) Human resource information systems: basics, applications, and future directions. / | HF5549.5.D37.K211(3e) Human resource information systems: basics, applications, and future directions. / | HF5549.5.D37.K212(3e) Human resource information systems: basics, applications, and future directions. / |
Includes index.
Contents: Part One: Public Relations: role, practice and origins: PR roles and responsibilities -- PR's origins and evolution -- Part Two: Research for PR: Research: planning , monitoring and evaluation -- Stakeholders and interactions -- Part Three: Theory, ethics and laws affecting PR practice: Theoretical underpinnings for PR -- PR ethics and responsibilities -- PR and the law -- Part Four: PR action: Strategic management in PR practice -- Communication channels and media -- Tactics and techniques: details that make PR strategy work -- Campaigns -- Crisis and credibility.
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