Includes index.

Contents: Part I: The concepts and techniques of strategic management: The strategic management process -- The three strategy-making tasks: Developing a mission, setting objectives, and forming a strategy -- Industry and competitive analysis -- Company situation analysis -- Strategy and competitive advantage -- Matching strategy to the situation -- Corporate diversification strategies -- Techniques for analyzing diversified companies -- Implementing strategy : Organization-building, budgets, and support systems -- Implementing strategy: Commitment, culture, and leadership. Part II: Cases in strategic management: The manager as chief strategy-maker and strategy implementer -- Strategic analysis in single business companies -- Strategic analysis in diversified companies -- Strategy implementation and administration -- Strategy, ethics, and social responsibility.