Marketing . / Dhruv Grewal and Michael Levy.
Material type:
TextPublication details: New York : Mc. Graw Hill, 2016.Edition: 5th edDescription: li , 679 p. : ill. ; 29 cmISBN: - 978077729028
- HF5415.G675(5e)
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY CC | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.G675(5e) (Browse shelf(Opens below)) | 1 | Available | 888/006/19 | ||||||||||||
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY CC | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.G6751(5e) (Browse shelf(Opens below)) | 2 | Available | 889/007/19 |
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| HF5694.S57(11e) Practical business math procedures . / | HD4901.M152(10e) Contemporary labor economics. / | HD4901.M153(10e) Contemporary labor economics. / | HF5415.G675(5e) Marketing . / | HF5415.G6751(5e) Marketing . / | HD38.5.M36175(2e) Managing operations: across the supply chain. / | HD38.5.M361751(2e) Managing operations: across the supply chain. / |
Includes index.
Contents: Assessing the marketplace: Overview of marketing --Developing marketing strategies and a marketing plan -- Social and mobile marketing -- Marketing ethics -- Analyzing the marketing environment -- Understanding the marketing place -- Consumer behavior -- Business-to-business marketing -- Global marketing -- Targeting the marketplace -- Segmentation, targeting, and positioning -- Marketing research -- Value creation: Product, branding, and packaging decisions -- developing new products -- Services: The intangible -- Value capture: Pricing concepts for establishing value -- Strategic pricing methods -- Value delivery: Designing the channel and supply chain: Supply chain and channel management -- Retailing and omnichannel marketing -- Value communication: Integrated marketing communications -- Advertising, public relations, and sales promotions -- Personal selling and sales management.
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