Social media metrics secrets: do what you never thought possible with social media media metrics. / John Lovett.
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TextPublication details: Indianapolis: Wiley Publishing Inc., 2011.Description: xx, 364 p. : ill ; 24 cmISBN: - 9780470936276
- HM742.L68
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| HF5686.C7 G568(2e) Accounting for the environment. / | HF5823.Y476 Advertising. / | HG3881.M27652 International financial management. / | HM742.L68 Social media metrics secrets: do what you never thought possible with social media media metrics. / | HM742.L681 Social media metrics secrets: do what you never thought possible with social media media metrics. / | HT167.D36 The small town planning handbook. / | HT395.G7 G56 Regional planning. / |
Includes index.
Contents: Part I: Addressing the social data dilemma: Going pro with social media -- Riding the social data wave: churning data information -- Activating your socially connected business -- Part II: Managing social media with analytics: Embracing social analytics -- Using the social analytics framework -- Deploying a process of continuous optimization -- Part III: Finding the big social media payoff: tracking the elusive ROI in social media -- Taking the corporate plunge -- Planning for a socially networked future.
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