Mass communication: principles and concepts. / Seema Hasan.
Material type:
TextPublication details: New Delhi : CBS Publishers, 2013.Edition: 2nd edDescription: xvi, 844 p. : ill. ; 24 cmISBN: - 9788123922508
- REF
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | REF (Browse shelf(Opens below)) | Not for loan | 8547/141/19 | |||||||||||||
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Reference
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | P90.H341(2e) (Browse shelf(Opens below)) | 2 | Not for loan | K/2213/2213/19 |
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Includes index.
Unit 1: Principles of communication: Introduction to communication -- History of communication -- Types of communication -- Barriers to communication -- Essentials of communication -- Process of communication -- Unit 2: Introduction to mass communication: What is mass communication? -- Functions of mass communication -- Communication vs mass communication -- Elements of mass communication -- Tools of mass communication -- Mass communication and society -- Models and theories of communication -- Unit 3: Journalism: Journalism -- News reporting -- Editing -- Newspaper printing and management -- Unit 4: Broadcast media: Television -- Camera -- Radio -- Unit 5: Advertising and public relations: Advertising -- Public relations -- Unit 6: Press laws and media ethics: Press laws -- Media ethics -- Unit 7: Media research and organisations: Research methodologies for media -- Government information systems -- Unit 8: New media technologies: Media technologies -- World media scenario -- Unit 9: Photography and photojournalism -- Unit 10: Recent trends in mass communication.
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