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Mass media research: an introduction. / Roger D. Wimmer and Joseph R. Dominick.

By: Contributor(s): Material type: TextPublication details: Boston: Wadsworth/ Cengage Learning, 2011.Edition: 9th edDescription: xii, 464 p .: ill. ; 23 cmISBN:
  • 9781439083925
LOC classification:
  • P91.3.W47(9e)
Contents:
Contents: Part One: The research process: Science and research -- Elements of research -- Research ethics -- Sampling -- Part Two: Research approaches: Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Part Three: Data analysis: Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Part Four: Research applications: Newspaper and magazine research -- Research in electronic media -- Research in advertising -- Research in public relations.
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Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY P91.3.W47(9e) (Browse shelf(Opens below)) 1 Available 8514/108/19
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY P91.3.W47(9e) (Browse shelf(Opens below)) 1 Available K/1924/1924/19
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY P91.3.W471(9e) (Browse shelf(Opens below)) 2 Available K/1925/1925/19
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY P91.3.W472(9e) (Browse shelf(Opens below)) 3 Available K/2135/2135/19
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY P91.3.W473(9e) (Browse shelf(Opens below)) 4 Available K/2136/2136/19
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY P91.3.W474(9e) (Browse shelf(Opens below)) 5 Available K/2137/2137/19
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY P91.3.W475(9e) (Browse shelf(Opens below)) 6 Available K/2138/2138/19

Includes appendix and index.

Contents: Part One: The research process: Science and research -- Elements of research -- Research ethics -- Sampling -- Part Two: Research approaches: Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Part Three: Data analysis: Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Part Four: Research applications: Newspaper and magazine research -- Research in electronic media -- Research in advertising -- Research in public relations.

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