Includes notes, appendix and index.

Contents: Part one: The opportunity: Introduction to entrepreneurship -- Becoming an entrepreneur -- Creativity and opportunity -- Testing business concepts and models -- Part two: Analyzing feasibility: Understanding the market -- Understanding product development -- Building the startup team -- Understanding the numbers -- Part three: Organizing the venture: Creating the business plan -- Selecting the legal entity -- Establishing the ethical and socially responsible business -- Structuring an entrepreneurial venture -- Understanding production and operations -- Marketing -- Understanding financing -- B2P: Micro-bioinformatics technology and global expansion -- Potion inc.: outsourcing for the future -- Part four : Evolving the business: Understanding capital -- Managing growth --Managing change -- 1-800-autopsy:Giving the dead a voice -- Demand media: creating a transformative business -- Corporate entrepreneurship and innovation in silicon valley :The case of google, inc.