Includes bibliographical references and index.

Contents:Part one: Entrepreneurs and ideas: the basis of small business: Small business: its opportunities and rewards -- Small business entrepreneurs: characteristics and competencies -- Small business environment: managing external relations -- Small business ideas: creativity, opportunity, and feasibility -- Part two: Small business paths and plans: Small business entry: path to part time entrepreneurship -- Small business entry: paths to full-time entrepreneurship -- Small business strategies: limitation with a twist -- Business plans: seeing audiences and your business clearly -- Part three: Marketing in the small business: Small business marketing: product and pricing strategies -- Small business promotion: capturing the eyes of your market -- Small business distribution and location -- Marketing plans: saying how you'll get sales -- Part four: Cash, accounting and finance in the small business -- Small business accounting: projecting and evaluating performance -- Cash: lifeblood of the business -- Small business finance: using equity, debt and gifts -- Assets: inventory and operations management -- Small business protection: risk management and insurance -- Part five: Management and organisation in the small business: Legal issues: recognizing your small business needs -- Human resource management: small business considerations -- Achieving success in the small business.