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Managerial economics : economic tools for today's decision makers. / Paul, G Keat

By: Contributor(s): Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, 2009.Description: xxiii, 598 p.: 25cmISBN:
  • 9780135070659 0135070651
Subject(s): LOC classification:
  • HD30.22.K39
Contents:
Introduction -- The Firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The Theory and estimation of production -- The Theory and estimation of cost -- Pricing and output decisions: Perfect competition and monopoly -- Pricing and output decisions: Monopolistic competition -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The Multinational corporation and globalization -- Government and industry: challenges and opportunities fro today's manager -- Managerial economics in action: The Case of the refreshment beverage industry.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HD30.22.K393 (Browse shelf(Opens below)) 4 Available 7175/200/13
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HD30.22.K391 (Browse shelf(Opens below)) 2 Available 7173/198/13
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HD30.22.K392 (Browse shelf(Opens below)) 3 Available 7174/199/13
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HD30.22.K39 (Browse shelf(Opens below)) 1 Available 1863/12

Includes index.

Introduction -- The Firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The Theory and estimation of production -- The Theory and estimation of cost -- Pricing and output decisions: Perfect competition and monopoly -- Pricing and output decisions: Monopolistic competition -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The Multinational corporation and globalization -- Government and industry: challenges and opportunities fro today's manager -- Managerial economics in action: The Case of the refreshment beverage industry.

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