Includes index.

Contents: Understanding the rhetorical situation -- Identifying a fitting response -- Writing processes and strategies -- Sharoing the experience of taste -- Portraying successful speakers and writers -- Examining the milennial generation -- Persuading in a multilingual context -- The college of the future -- Exploring the global village -- Everyday reading -- Analyzing multimedia -- Responding to multimedia -- Research and the rhetorical situation -- Research in the library and online -- Field research -- Managing the research process -- Reading, evaluating, and responding to sources -- Acknowledging sources -- Word classes and rhetorical effects -- Sentence structure and rhetorical effects -- Editing for clarity and style -- Punctuation, mechanics, and rhetorical effects --