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Creativity in public relations. / Andy Green.

By: Material type: TextSeries: PR in practice seriesPublication details: Philadelphia : Kogan Page, 2007.Edition: 3rd edDescription: xii, 244 p. : ill. ; 24 cmISBN:
  • 9780749448233
  • 0749448237
Subject(s): DDC classification:
  • 659.2 22
LOC classification:
  • HD59.G683
Online resources:
Contents:
Contents: Introduction: A definition of 'creativity' -- Creativity: Some myths debunked -- How you think in 'boxes' -- The Creative process -- Green light thinking: creative techniques -- Green light thinking: brainstorming -- Creativity-the consultation tool -- Red light thinking: the evaluation of ideas -- Creativity is not just for photocalls -- Obstacles to creativity -- You are never more than 12 feet from an opportunity -- The 'creative diamond' -- The Creative individual -- Creating a creative culture -- The Ethics of creativity: lies, damned lies and impropaganda -- The Future of creativity -- Award ceremony -- Interested in finding out more?
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HD59.G683 (Browse shelf(Opens below)) 1 Available 1801/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HD59.G6831 (Browse shelf(Opens below)) 2 Available 1802/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HD59.G6832 (Browse shelf(Opens below)) 3 Available 1803/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HD59.G6833 (Browse shelf(Opens below)) 4 Available 1804/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HD59.G6834 (Browse shelf(Opens below)) 5 Available 1805/12

Includes bibliographical references and index.

Contents: Introduction: A definition of 'creativity' -- Creativity: Some myths debunked -- How you think in 'boxes' -- The Creative process -- Green light thinking: creative techniques -- Green light thinking: brainstorming -- Creativity-the consultation tool -- Red light thinking: the evaluation of ideas -- Creativity is not just for photocalls -- Obstacles to creativity -- You are never more than 12 feet from an opportunity -- The 'creative diamond' -- The Creative individual -- Creating a creative culture -- The Ethics of creativity: lies, damned lies and impropaganda -- The Future of creativity -- Award ceremony -- Interested in finding out more?

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