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Mktg: what's inside / Charles W. Lamb, Joseph F. Hair, Carl McDaniel

By: Contributor(s): Material type: TextPublication details: Mason OH: South-Western 2009.Edition: 2nd edDescription: xi, 326, [36] p. : col. ill., mapsISBN:
  • 97803246589801
  • 0324659806
Subject(s): DDC classification:
  • 658.8 20
LOC classification:
  • HF5415.L11
Contents:
Contents: The world of marketing -- Analyzing marketing opportunities -- Product decisions -- Distribution decisions -- Promotion decisions -- Pricing decisions -- Technology-driven marketing --
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HF5415.L11 (Browse shelf(Opens below)) Available K/2675/2675/19

Includes indexes.

Contents: The world of marketing -- Analyzing marketing opportunities -- Product decisions -- Distribution decisions -- Promotion decisions -- Pricing decisions -- Technology-driven marketing --

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