Includes bibliographical references and index.

Introducing strategy -- 1. The strategic position: -- Macro-environment analysis -- Industry and sector analysis -- Resources and capabilities -- Stakeholders and governance -- History and culture -- Commentary the strategy lenses -- 2. Strategic choices: -- Business strategy and models -- Corporate strategy and diversification -- International strategy -- Entrepreneurship and innovation -- Mergers, acquisitions and alliances -- 3. Strategy in action: -- Evaluating strategies -- Strategy development processes -- Organising and strategy -- Leadership and strategic change -- The practice of strategy -- Commentary on part iii strategy in action -- Case studies -- Glossary -- Index of names -- General index -- Acknowledgements.