Includes index.

Contents: Concepts and techniques for crafting and executing strategy: What is strategy and why is it important? -- Charting a company's direction: vision, and mission, objectives -- Evaluating a company's external environment -- Evaluating a company's resources, capabilities and competitiveness -- The five generic competitive strategies -- Strengthening a company's competitive position -- Strategies for competing in international markets -- Corporate strategy: diversification nd the multibusiness -- Ethics, corporate social responsibility, environmental sustainability and strategy -- Building an organization capable of good strategy execution -- Managing internal operations -- Corporate culture and leadership -- Cases in crafting and executing strategy: Afrigator -- Competition in energy drinks -- Competition in the golf equipment industry in 2009 -- Dell Inc in 2008 -- Atlassian: supporting the world with legendary service -- Nintendo's strategy in 2009 -- TomTom -- Apple Inc i 2010 -- Google strategy in 2010 -- Research in motion -- Problems at China Airlines -- Canadian Solar -- Cemex's cost of 'globalised' growth -- Corona beer -- Globalization of Komatsu -- PepsiCo's diversification strategy in 2008 -- Adidas in 2009 -- robin Hood -- Shangri-La Hotels -- Toyota Motor Company -- Starbucks' strategy and internal initiatives to return to profitable growth -- Rhino capture in Kruger National Park -- Coca-Cola India's corporate social responsibility -- Detecting unethical practices at supplier factories -- Indexes