Economics for business. / David Begg and Damian Ward
Material type:
TextPublication details: London: McGraw-Hill, 2016.Edition: 5th edDescription: xvii, 482 p.: illsISBN: - 9780077175283
- 007717528X
- HB171.5.B35
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| HB135.C472(4e) Fundamental methods of mathematical economics. / | HG8051.R44(13e) Principles of risk management and insurance. / | HG8051.R441(13e) Principles of risk management and insurance. / | HB171.5.B35(5e) Economics for business. / | HB171.5.E19(11e) Economics. / | HB171.5.E191(11e) Economics. / | HB171.5.E192(11e) Economics. / |
Includes index.
Contents: SECTION 1. Introduction: Economics for business --
SECTION 2. Understanding markets: Consumers in the market place -- Firms in the market place Markets in action --
SECTION 3. Competition and profitability: Market structure and firm performance -- Strategic rivalry Growth strategies -- Governing business --
SECTION 4. Domestic macroeconomics: Introduction to the macroeconomy -- Measuring macroeconomic variables and policy issues -- Expenditure and fiscal policy -- Money, banking and interest Inflation, output and economic policy -- Supply-side policies and economic growth --
SECTION 5. Global economics: Exchange rates and the balance of payments -- Globalization -- Glossary --
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