Electronic commerce 2012: a managerial and social networks perspective. / Efraim Turban ...[et al.]
Material type:
TextPublication details: Boston: Pearson, 2012.Edition: 7th edDescription: 791 p. : illISBN: - 9780273761341
- 027376134X
- HF5548.32.E38
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5548.32.E38(7e) (Browse shelf(Opens below)) | Available | K/977/977/19 |
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| HJ9925.G7.J661(6e) Public sector accounting. / | HF5635.G49(12e) Financial reporting & analysis: using financial accounting information. / | HF5635.G491(12e) Financial reporting & analysis: using financial accounting information. / | HF5548.32.E38(7e) Electronic commerce 2012: a managerial and social networks perspective. / | HF5657.4.D78(8e) Management and cost accounting. / | HF5657.4.D781(8e) Management and cost accounting. / | HF5657.4.D783(8e) Management and cost accounting. / |
Includes index.
Contents: 1. Introduction to e-commerce and e-marketplaces: Overview of electronic commerce-- E-commerce: mechanisms, infrastructure and tools -- 2. EC applications: Retailing in electronic commerce: products and services -- B2B e-commerce -- Innovative EC systems -- 3. Emerging EC platforms: Mobile commerce and ubiquitous computing -- Social commerce -- 4. EC support services: Marketing and advertising in e-commerce -- E-commerce security and fraud protection -- Electronic commerce payment systems -- Order fulfilment along the supply chain and other EC support services -- 5. E-commerce strategy and implementation: EC strategy, globalization and SMEs -- Implementing EC systems -- E-commerce: regulatory, ethical and social environments --
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