Principles of marketing. / Frances Brassington and Stephen Pettitt

By:

Brassington, Frances

Contributor(s):

Pettitt, Stephen

Material type:

TextPublication details: London: Prentice Hall, 2006.Edition: 4th ed. Enhanced media editionDescription: xixi, 1264 p. : ill, (col.) ; 27 cmISBN:

9780273695592
0273695592

Subject(s):

Marketing

LOC classification:

HF5415.B63

Contents:

Contents:1. Marketing dynamics -- 2. The European marketing environment -- 3. Consumer behaviour -- 4. B2B buying behaviour -- 5. Segmenting markets -- 6. Marketing information and research -- 7. Anatomy of a product -- 8. Product management -- 9. New product development -- 10. Pricing : context and concepts -- 11. Pricing strategies -- 12. Marketing channels and logistics -- 13. Retailers and wholesalers -- 14. Integrated marketing communication -- 15. Advertising -- 16. Sales promotion -- 17. Personal selling and sales management -- 18. Direct marketing and exhibitions -- 19. Public relations and sponsorship -- 20. Strategic marketing -- 21. Marketing planning, management and control -- 22. Services and non-profit marketing -- 23. International marketing -- 24. E-marketing and new media.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY			HF5415.B63(4e) (Browse shelf(Opens below))					Available			K/998/998/19

Includes glossary and index.

Contents:1. Marketing dynamics --
2. The European marketing environment --
3. Consumer behaviour --
4. B2B buying behaviour --
5. Segmenting markets --
6. Marketing information and research --
7. Anatomy of a product --
8. Product management --
9. New product development --
10. Pricing : context and concepts --
11. Pricing strategies --
12. Marketing channels and logistics --
13. Retailers and wholesalers --
14. Integrated marketing communication --
15. Advertising --
16. Sales promotion --
17. Personal selling and sales management --
18. Direct marketing and exhibitions --
19. Public relations and sponsorship --
20. Strategic marketing --
21. Marketing planning, management and control --
22. Services and non-profit marketing --
23. International marketing --
24. E-marketing and new media.

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Principles of marketing. / Frances Brassington and Stephen Pettitt

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