International marketing. / Michael R.Czinkota, Ilkka A. Ronkainen

By:

Czinkota, Michael R

Contributor(s):

Ronkainen, Iikka A

Material type:

TextPublication details: New York: Thomson/South Western 2007.Edition: 8th edDescription: xxix, 646 p. : illISBN:

0324317026

Subject(s):

Export marketing

LOC classification:

HF1416.95

Contents:

Contents: PART 1: THE INTERNATIONAL MARKETING ENVIRONMENT. 1. Global marketing imperatives -- 2. Trade institutions and trade policy -- 3. The cultural environment -- 4. The economic environment -- 5. The political and legal environment -- PART 2: FINDING GLOBAL CUSTOMERS. 6. Strategic planning -- 7. Marketing organization, implementation, and control -- 8. Research -- 9. Market entry and expansion -- PART 3: THE GLOBAL MARKETING MIX. 10. Product adaptation -- 11. Export pricing -- 12. Marketing communication-- 13. Distribution management -- PART 4: LEADERSHIP IN GLOBAL MARKETING. 14. Global product management and branding -- 15. Global services -- 16. Global logistics and materials management -- 17. Global pricing -- 18. Global promotional strategies --

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY			HF1416.C95(8e) (Browse shelf(Opens below))					Available			K/979/979/19

Includes glossary and index

Contents:
PART 1: THE INTERNATIONAL MARKETING ENVIRONMENT.
1. Global marketing imperatives --
2. Trade institutions and trade policy --
3. The cultural environment --
4. The economic environment --
5. The political and legal environment --
PART 2: FINDING GLOBAL CUSTOMERS.
6. Strategic planning --
7. Marketing organization, implementation, and control --
8. Research --
9. Market entry and expansion --
PART 3: THE GLOBAL MARKETING MIX.
10. Product adaptation --
11. Export pricing --
12. Marketing communication--
13. Distribution management --
PART 4: LEADERSHIP IN GLOBAL MARKETING.
14. Global product management and branding --
15. Global services --
16. Global logistics and materials management --
17. Global pricing --
18. Global promotional strategies --

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International marketing. / Michael R.Czinkota, Ilkka A. Ronkainen

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