E-marketing: theory and application. / Stephen Dann and Susan Dann.

By:

Dann, Stephen

Contributor(s):

Dann, Susan J

Material type:

TextPublication details: New York: Palgrave Macmillan, 2011.Description: xxii, 474 p. : ill. ; 25 cmISBN:

9780230203969 (pbk.)
0230203965 (pbk.)

Subject(s):

DDC classification:

658.8/72 22

LOC classification:

HF5415.1265.D36

Other classification:

BUS090010 | BUS090000 | BUS000000

Online resources:

Cover image

Contents:

Contents: Introduction to e-marketing -- Foundations of e-marketing -- e-marketing strategies - e-marketing planning -- Online consumer behaviour -- Creation, delivery and exchange of value offerings -- Branding and promotion -- Services and relationship marketing -- Community ad networks -- Implementation - Application of e-marketing -- Social media -- m-commerce -- Beyond the web -- Social impact --

Summary: "A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more"-- Provided by publisher.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY			HF5415.1265.D36 (Browse shelf(Opens below))					Available			K/1012/1012/19

Includes bibliographical references and index.

Contents:
Introduction to e-marketing -- Foundations of e-marketing -- e-marketing strategies - e-marketing planning -- Online consumer behaviour -- Creation, delivery and exchange of value offerings -- Branding and promotion -- Services and relationship marketing -- Community ad networks -- Implementation - Application of e-marketing -- Social media -- m-commerce -- Beyond the web -- Social impact --

"A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more"-- Provided by publisher.

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E-marketing: theory and application. / Stephen Dann and Susan Dann.

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