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Managing small business: an entrepreneurial emphasis. / Petty, J. William ...[et al.]

Contributor(s): Material type: TextPublication details: New York : South-Western, 2012.Edition: 16th edDescription: xxiii, 817 p. : illISBN:
  • 9781111821173
  • 1111821178
Subject(s): DDC classification:
  • 658.02/2 20
LOC classification:
  • HD62.7.M26
Contents:
Contents: Part 1. Entrepreneurship: A World Of Opportunity. -- The Entrepreneurial Life. -- Integrity And Ethics Of Entrepreneurship. Part 2. Starting From Scratch Or Joining An Existing Business. -- Starting The Business. -- Franchises And Buyouts. -- The Family Business. Part 3. Developing The New Venture Business Plan. -- Creating Business Plans. -- The Marketing Plan. -- The Organization Of The Business. -- The Location Plan. -- Financial Statements. -- Projecting Financial Requirements. -- . A Firm's Sources Of Financing. --. The Harvest Plan. Part 4. Focusing On The Customer: Marketing Growth Strategies. --. Customer Relationships. -- Product And Supply Chain Management. -- . Pricing And Credit. --. Promotional Planning. -- Global Marketing. Part 5. Managing Growth In The Small Business. -- Professional Management And Leadership --. Human Resource Management -- Operations Management. -- Managing The Firm's Assets. -- Risk Management.
Summary: Delves into the fundamentals of business management with an emphasis on how to start a business as well as how to manage, grow, and harvest one - the full business cycle. This book provides the resources your students may reference and rely upon throughout their entire business careers.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HD62.7.M26(16e) (Browse shelf(Opens below)) 1 Available K/1255/1255/19
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HD62.7.M261(16e) (Browse shelf(Opens below)) 2 Available K/1256/1256/19

Includes bibliographical references and index.

Contents: Part 1. Entrepreneurship: A World Of Opportunity. -- The Entrepreneurial Life. -- Integrity And Ethics Of Entrepreneurship. Part 2. Starting From Scratch Or Joining An Existing Business. -- Starting The Business. -- Franchises And Buyouts. -- The Family Business. Part 3. Developing The New Venture Business Plan. -- Creating Business Plans. -- The Marketing Plan. -- The Organization Of The Business. -- The Location Plan. -- Financial Statements. -- Projecting Financial Requirements. -- . A Firm's Sources Of Financing. --. The Harvest Plan. Part 4. Focusing On The Customer: Marketing Growth Strategies. --. Customer Relationships. -- Product And Supply Chain Management. -- . Pricing And Credit. --. Promotional Planning. -- Global Marketing. Part 5. Managing Growth In The Small Business. -- Professional Management And Leadership --. Human Resource Management -- Operations Management. -- Managing The Firm's Assets. -- Risk Management.

Delves into the fundamentals of business management with an emphasis on how to start a business as well as how to manage, grow, and harvest one - the full business cycle. This book provides the resources your students may reference and rely upon throughout their entire business careers.

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