Services marketing./ John E. G. Bateson, K. Douglas Hoffman

By:

Bateson, John E. G

Contributor(s):

Hoffman, K. Douglas

Material type:

TextPublication details: Mason, OH: South-Western, 2011.Edition: 4th edDescription: xv, 468 p. : ill. ; 27 cmISBN:

9780538476454
0538476451

Subject(s):

Service industries -- Marketing

LOC classification:

HD9980.5.B32

Online resources:

Contents:

Contents: 1. An overview of services marketing: Understanding the service experience -- Traditional service supersectors and ethical considerations -- Unique discrepancies between goods and services -- Consumer decision making in services marketing -- 2. The tactical services marketing mix: Focus on service processes -- Considerations for services pricing -- Effective service promotions -- Managing the servicescape and other physicals evidence -- People as strategy: managing service personnel -- People as strategy: managing service consumers -- 3. Implementing successful service strategies: The essentials of customer satisfaction measurement -- Service quality: identifying and rectifying the gaps -- Managing service failures and implementing effective recovery strategies -- Strategies for facilitating customer loyalty and retention -- Pulling the pieces together: creating a world-class service culture --

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY	HD9980.5.B321(4e) (Browse shelf(Opens below))	2	Available	K/1542/1542/19
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY	HD9980.5.B322(4e) (Browse shelf(Opens below))	3	Available	K/1543/1543/19
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY	HD9980.5.B32(4e) (Browse shelf(Opens below))	1	Available	K/432/432/19

Contents: 1. An overview of services marketing: Understanding the service experience -- Traditional service supersectors and ethical considerations -- Unique discrepancies between goods and services -- Consumer decision making in services marketing -- 2. The tactical services marketing mix: Focus on service processes -- Considerations for services pricing -- Effective service promotions -- Managing the servicescape and other physicals evidence -- People as strategy: managing service personnel -- People as strategy: managing service consumers --
3. Implementing successful service strategies: The essentials of customer satisfaction measurement -- Service quality: identifying and rectifying the gaps -- Managing service failures and implementing effective recovery strategies -- Strategies for facilitating customer loyalty and retention -- Pulling the pieces together: creating a world-class service culture --

There are no comments on this title.

to post a comment.

Back to results

1 Information quality assurance and internal control for management decision making./
by Kinney, William R.
2 GAAS guide: a comprehensive restatement of standards for auditing, attestation, compilation and review. /
by Bailey, Larry P.
3 Principles of auditing and other assurance services. /
by Whittington, O. Ray,
4 Student's manual auditing: the Guide to UK auditing practice. /
by Walters, Diane.
5 Study guide and casebook for use with auditing and assurance services. /
by Messier, William F.
6 Taxmann's: auditing problems and solutions. /
by JHA, Aruna
7 Principles of auditing. /
by Whittington, Ray O.
8 Assessing organizational communication : strategic communication audits. /
by Downs, Cal W.
9 Auditing: CPA exam review. /
10 Auditing and assurance service: an applied approach . /
by Stuart, Iris C.
11 Auditing & systems: exam questions and explanations. /
12 Auditing & assurance services. /
13 Advanced audit & assurance - United Kingdom (AAA-UK) : for exams in September 2021, December 2021, March 2022, and June 2022. /

Services marketing./ John E. G. Bateson, K. Douglas Hoffman

If you have any concerns or questions; kindly contact the library