Business: connecting principles and practice. / William G. Nickels, James M. McHugh and Susan M. McHugh
Material type:
TextPublication details: New York: McGraw Hill, 2012.Edition: Annotated instructor's edDescription: xxviii, 567 p. + various pagings: ill (col.)ISBN: - 9780073105970
- 9780077482060
- 0077482069
- HD31.N48
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HD31.N48 (Browse shelf(Opens below)) | Available | K/1274/1274/19 |
Includes index.
Annotated instructor's edition
Contents: 1. Business trends: Cultivating a business in diverse, global environments -- 2. Business ownership: Starting a small business -- 3. Business management: Empowering employees to satisfy customers -- 4. Management of human resources: Motivating employees to produce quality goods and services -- 5. Marketing: Developing and implementing customer-oriented marketing plans -- 6. Managing financial resources -- Appendix: Working within a legal environment -- Using technology to manage information -- Managing risk -- Managing your personal finances --
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