Includes index.

Produced by Cengage Custom Solutions for collegiate use

Contents: Foundations of Marketing: Customer-driven strategic marketing -- planning, implementing and evaluating marketing strategies -- the marketing environment, social responsibility and ethics -- marketing research and information systems -- Target markets: segmentation and evaluation -- Consumer buying behavior --
Microeconomics: The economic approach -- demand, supply and the market process -- consumer choice and elasticity --costs and the supply of goods -- Appendix A: General business and economics indicators for the United States -- B: Answers to selected critical analysis questions --
Macroeconomics: International finance and the foreign exchange market -- Appendix A: General business and economics indicators for the United States -- B: Answers to selected critical analysis questions --
Managerial Economics: Fundamental economic concepts -- prices, output and strategy: pure and monopolistic competition -- Appendix A: the time value of money -- B: differential calculus techniques in management --
College Accounting: Asset, liability, owner's equity, revenue and expense accounts -- T accounts, debits and credits, trial balance and financial statements -- the general journal and the general ledger -- adjusting entries and the work sheet -- closing entries and the post-closing trial balance -- Appendix A: Methods of depreciation -- bad debts -- inventory methods -- notes payable and notes receivable --
Financial & Managerial Accounting: Introduction to accounting and business -- corporations: organization, stock transactions and dividends -- statement of cash flows -- financial statement analysis -- Appendix A: Interest tables -- B. Nike, Inc., 2011 Annual report -- C. International Financial Reporting Standards (IFRS)