Includes index.

Contents: Diffusion of Innovations and FOMENT: A synergistic theoretical framework in public health communication -- Social marketing and its potential contribution to a modern synthesis of social change -- Push and pull factors in changing health behavior: A theoretical framework -- Social change interventions in public health communication -- Observational research in global health communication -- Social mobilization as a tool for outreach programs in the HIV/AIDS crisis -- Use of social networks in child survival, infectious diseases and HIV/AIDS -- Sex, soap, and social change: The sabido methodology -- Pre-crisis relationships -- Community assisted marketing strategies -- Reproductive health: A communication challenge in the 21st century -- The case of ''Friends of the pill'': Expanding the market for low-dose oral contraceptives in India -- The importance of client-provider interactions (CPI): Evidence from family planning programs -- Monitoring reproductive health social marketing programs in developing countries: Towards a more strategic approach -- Improving program effectiveness through theory, evaluation and results-oriented approaches: An STI/HIV/AIDS prevention program in the Philippines -- The role of communication in the integrated management of childhood illness: Progress, lessons learned, and challenges in Latin America -- Linking communication for campaign and routine immunization: In need of a bifocal view -- Communication campaigns for chronic and emergency health problems -- Communication-for-behavioral-impact (COMBI): A review of WHO's experiences with strategic social mobilization and communication in the prevention and control of communicable diseases -- State of the art in crisis communication: Past lessons and principles of practice -- Emergency/risk communication to promote public health and respond to biological threats -- Health communication challenges of an anthrax vaccination program -- Cancer communication research for health promotion at the national cancer institute: A case-study -- Content analysis of anthrax in the media -- Developing a theoretical model of rapport-building: Implications for medical education and the physician-patient relationship -- Understanding and challenging HIV stigma: Toolkit for action -- Epilogue.