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Consumer behavior. / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters.

By: Contributor(s): Material type: TextPublication details: Australia; Mason, OH : South Western Cengage Learning, 2013.Edition: 6th edDescription: xix, (various paging). : col. ill. ; 29 cmISBN:
  • 9781133274490
  • 1133274498
Subject(s): LOC classification:
  • HF5415.32.H69(6e)
Online resources:
Contents:
Contents: 1. An introduction to consumer behavior: Understanding consumer behavior -- 2. The psychological core: Motivation, ability, and opportunity -- From exposure to comprehension -- Memory and knowledge -- Attitudes based on high effort -- Attitudes based on low effort -- 3. The process of making Decisions: Problem recognition and information search -- Judgment and decision making based on high effort -- Judgment and decision making based on low effort -- Post-decision processes -- 4. The consumer's culture: Social influences on consumer behavior -- Consumer diversity -- Household and social class influences -- Psychographics: values, personality, and lifestyles -- 5. Consumer behavior outcomes and issues: Innovation: adoption, resistance, and diffusion -- Symbolic consumer behavior -- Marketing, ethics and social responsibility in today's consumer society --
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HF5415.32.H69(6e) (Browse shelf(Opens below)) 1 Available K/1424/1424/19
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HF5415.32.H691(6e) (Browse shelf(Opens below)) 2 Available K/1425/1425/19

Includes bibliographical references and indexes.

Contents: 1. An introduction to consumer behavior: Understanding consumer behavior -- 2. The psychological core: Motivation, ability, and opportunity -- From exposure to comprehension -- Memory and knowledge -- Attitudes based on high effort -- Attitudes based on low effort -- 3. The process of making Decisions: Problem recognition and information search -- Judgment and decision making based on high effort -- Judgment and decision making based on low effort -- Post-decision processes -- 4. The consumer's culture: Social influences on consumer behavior -- Consumer diversity -- Household and social class influences -- Psychographics: values, personality, and lifestyles -- 5. Consumer behavior outcomes and issues: Innovation: adoption, resistance, and diffusion -- Symbolic consumer behavior -- Marketing, ethics and social responsibility in today's consumer society --

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