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Services marketing and organizational effectiveness : a collection of research publications. / edited by Kwaku Appiah-Adu

Material type: TextPublication details: Accra: Sub-Saharan Publication, 2005.Description: 208 p: illsISBN:
  • 9988550510
LOC classification:
  • HD9987.I47.A94
Contents:
Contents: Marketing culture and performance in service firms -- Marketing effectiveness and customer retention in the service sector -- Marketing effectiveness and business performance in the hotel industry -- Marketing culture and customer retention in the tourism industry -- Marketing effectiveness and customer retention in the airline industry -- Marketing culture and business performance in the airline industry -- Marketing culture and customer retention in the financial services industry -- Marketing effectiveness and business performance in the financial services industry.
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Includes bibliographical references.

Contents: Marketing culture and performance in service firms -- Marketing effectiveness and customer retention in the service sector -- Marketing effectiveness and business performance in the hotel industry -- Marketing culture and customer retention in the tourism industry -- Marketing effectiveness and customer retention in the airline industry -- Marketing culture and business performance in the airline industry -- Marketing culture and customer retention in the financial services industry -- Marketing effectiveness and business performance in the financial services industry.

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