Consumer behavior: buying, having, and being. / Michael R. Solomon.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson, 2015.Edition: 11th edDescription: xxii, 582 p. : ill. (chiefly col.) ; 29 cmISBN: - 9780133450897
- 0133450899
- HF5415.32.S6(11e)
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.32.S6(11e) (Browse shelf(Opens below)) | Available | K/1638/1638/19 |
Includes bibliographical references and indexes.
Contents: 1. Foundation of consumer behavior: Buying, having, and bieng: an introduction to consumer behavior -- Decision making and consumer behavior Cultural influence on consumer decision making -- Consumer and social well-being -- 2. Internal influences on consumer behavior: Perception -- Learning and memory -- The self -- Attitude and persuasion -- 3. External influences on consumer behavior: Group and situational effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media, and fashion --
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