Consumer behavior: an applied approach. / Nessim Hanna, Richard Wozniak

By:

Hanna, Nessim

Contributor(s):

Wozniak, Richard

Material type:

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, 2001.Description: xxi, 586 p. : col. illISBN:

0130895024

Subject(s):

DDC classification:

dc21 658.8'342

LOC classification:

HF5415.33.U6.H36

Contents:

Contents: Introduction to consumer behavior -- Consumer research -- Segmentation, Targeting, and positioning -- Consumer perception -- Consumer learning and memory -- Consumer attitudes -- Motivation and emotion -- Personality, lifestyle, and self- concept -- Consumer decision making -- Communication -- Diffusion of innovations -- Group influence -- The family and generational cohorts -- Personal influence and word of mouth -- Social class -- Culture and microcultures --

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY			HF5415.33.U6.H36 (Browse shelf(Opens below))					Available			K/1647/1647/19

Includes bibliographical references and indexes.

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Consumer behavior: an applied approach. / Nessim Hanna, Richard Wozniak

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