Image from Google Jackets

Retailing. / Patrick M. Dunne, Robert F. Lusch, James R. Carver.

By: Contributor(s): Material type: TextPublication details: Mason, OH: South-Western Cengage Learning, 2014.Edition: 8th edDescription: xxxi, 683 pages : color illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781285091136
  • 1285091132
Subject(s): DDC classification:
  • 658.8/7 23
LOC classification:
  • HF5429.R47(8e)
Contents:
Contents: 1. Introduction to retailing: Perspectives on retailing -- Retail strategic planning and operations management -- 2. The retail environment: Retails customers -- Evaluating the competition in retailing -- Managing the supply chain -- Legal and ethical behavior -- 3. Market selection and location analysis: Market selection and retail location analysis -- 4. Managing retail operations: Managing a retailer's finances -- Merchandise buying and handling -- Retail pricing -- Advertising and retails selling -- Stier layout and design -- 5. Retailing's future: Reforming retails strategy --
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HF5429.R47(8e) (Browse shelf(Opens below)) Available K/1405/1405/19

Includes bibliographical references and indexes.

Contents: 1. Introduction to retailing: Perspectives on retailing -- Retail strategic planning and operations management -- 2. The retail environment: Retails customers -- Evaluating the competition in retailing -- Managing the supply chain -- Legal and ethical behavior -- 3. Market selection and location analysis: Market selection and retail location analysis -- 4. Managing retail operations: Managing a retailer's finances -- Merchandise buying and handling -- Retail pricing -- Advertising and retails selling -- Stier layout and design -- 5. Retailing's future: Reforming retails strategy --

There are no comments on this title.

to post a comment.
Share

If you have any concerns or questions; kindly contact the library

© Powered by WIUC ICT DIRECTORATE