Retailing management. / Michael Levy, Barton A. Weitz.

By:

Levy, Michael

Contributor(s):

Weitz, Barton A

Material type:

TextPublication details: New York: McGraw-Hill/Irwin, 2012.Edition: 8th edDescription: xxvii, 675 p. : ill. (some col.), col. maps ; 29 cmISBN:

9780073530024 (alk. paper)
0073530026 (alk. paper)

Subject(s):

Retail trade -- Management

DDC classification:

658.8/7 22

LOC classification:

HF5429.L48(8e)

Contents:

Contents: 1. The world of retailing: Introduction to the world of retailing -- Types of retailers -- Multichannel retailing -- Customer buying and behavior -- 2. Retailing strategies: Retail market strategies -- Financial strategies -- Retail locations -- Retail site location -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- 3. Merchandise management: Managing the merchandise planning process -- Buying merchandise -- Retail pricing – Retail communication mix -- 4. Store management: managing the store -- Store layout, design, and visual merchandising -- Customer service --

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY			HF5429.L48(8e) (Browse shelf(Opens below))					Available			K/1606/1606/19

Includes bibliographical references and indexes.

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Retailing management. / Michael Levy, Barton A. Weitz.

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