Includes index.

Contents: 1. Overview: The scope and challenges of international marketing -- The dynamic environment of international trade -- 2. The cultural environment of global markets: History and geography: the foundation of culture -- Cultural dynamics in assessing global markets -- Culture, management style, and business systems -- The environment: a critical concern -- The international legal environment: playing by the rules -- 3. Assessing global market opportunities: Developing a global vision through marketing research -- Emerging markets -- Multinational market regions and market groups -- 4.Developing global marking strategies: Global marketing management: planning and organization -- Products and services for consumers -- Products and services for businesses -- International marketing channels -- Exporting and logistics: special issues for business -- Integrated marking communications and international advertising Personal selling and sales management -- Pricing for international markets -- 5. Implementing global marketing strategies: Negotiating with international customers, partners. and regulators --