International marketing strategy: analysis, development, and implementation. / Isobel Doole, and Robin Lowe.

By:

Doole, Isobel

Contributor(s):

Lowe, Robin

Material type:

TextPublication details: New York: South-Western, 2008.Edition: 5th edDescription: xxiv, 461 p. : illISBN:

9781844807635
0415089859 (pbk.)

Subject(s):

DDC classification:

658.8/48 20

LOC classification:

HF1416.D69

Contents:

Contents: An Introduction to international marketing -- The International trading environment -- Social and cultural considerations in international marketing -- International marketing research and opportunity analysis --

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Includes bibliographical references and index.

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International marketing strategy: analysis, development, and implementation. / Isobel Doole, and Robin Lowe.

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