International marketing strategy: analysis, development, and implementation. / Isobel Doole, and Robin Lowe.
Material type:
TextPublication details: London ; New York: South-Western, 2008.Edition: 5th edDescription: xxiv, 461 p. : illISBN: - 9781844807635
- 0415089859 (pbk.)
- 658.8/48 20
- HF1416.D69
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF1416.D69(5e) (Browse shelf(Opens below)) | 1 | Available | K/1590/1590/19 | ||||||||||||
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF1416.D691(5e) (Browse shelf(Opens below)) | 2 | Available | K/1591/1591/19 |
Includes bibliographical references and index.
Contents: 1. Analysis: An Introduction to international marketing -- The International trading environment -- Social and cultural considerations in international marketing -- International marketing research and opportunity analysis -- 2. Strategy development: International niche marketing strategies for small and medium-sized enterprises -- Global strategies -- Market entry strategies -- International product and service management -- 3. Implementation: International communications -- The management of international distribution and logistics -- Pricing for international markets -- International marketing implementation through enabling technologies
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