Marketing for hospitality and tourism. / Philip Kotler, John T. Bowen, James C. Makens.

By:

Kotler, Philip

Contributor(s):

Material type:

TextPublisher: Harlow: Pearson, 2014Edition: 6th edDescription: ii, 629 pages : color illustrations ; 29 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

97801292020037
1292020032

Subject(s):

DDC classification:

338.4/791068 23

LOC classification:

TX911.3.M3.K68(6e)

Contents:

Contents: Introduction: marketing for hospitality and tourism -- Service characteristics of hospitality and tourism marketing -- The marketing environment -- The role of marketing in strategic planning -- Marketing information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational buyer behavior of group market -- Market segmentation, targeting and positioning -- Designing and managing products -- Internal marketing -- Pricing products: pricing considerations, approaches and strategy -- Distribution channels -- Promoting products: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion -- Professional sales -- Direct and online marketing: building customer relationships -- Destination marketing -- Next year's marketing plan --

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY			TX911.3.M3.K68(6e) (Browse shelf(Opens below))				1	Available			K/1619/1619/19
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY			TX911.3.M3.K681(6e) (Browse shelf(Opens below))				2	Available			K/1620/1620/19

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.

Back to results

1 Entrepreneurship /
by Stokes, David
2 Comtemporary business report writing. /
by Kuiper, Shirley.
3 Business and professional ethics for directors, executives and accountants. /
by Brooks, Leonard J.
4 Financial accounting: the impact on decsion makers. /
by Porter,Gary A.
5 Contemporary business mathematics for colleges. /
by Deitz, James E.
6 Basic marketing research. /
by Churchill, Gilbert A.
7 Quality & performance excellence: management, organization, and strategy. /
by Evans, James R.
8 Mordern business statistics: with mocrosoft office Excel. /
by Anderson, David R.
9 Advertising and promotions: an integrated brand approach. /
10 Global economics. /
by Carbaugh, Robert J.
11 The audit process: principles, practice and cases. /
by Gray, Iain.
12 Management skills: assessment and development. /
by Griffin, Ricky W.
13 Small business management and entrepreneurship. /
by Stokes, David.
14 Managing human resources. /
by Snell, Scott.
15 Human resource management. /
by Mathis, Robert L.
16 Financial accounting an reporting: a global perspective. /
by Stolowy, Harve.
17 International financial management. /
by Madura, Jeff.
18 Advertising. /
by Yeshin, Tony.
19 Investments: an introduction. /
by Mayo, Herbert B.
20 Fundamentals of financial management. /
by Brigham, Eugene F.

Marketing for hospitality and tourism. / Philip Kotler, John T. Bowen, James C. Makens.

If you have any concerns or questions; kindly contact the library