Global marketing :a decision-oriented approach. / Svend Hollensen.
Material type:
TextPublication details: Harlow, England ; New York : Financial Times Prentice Hall, 2011.Edition: 5th edDescription: xxxvii, 713 p. : col. ill. ; 27 cmISBN: - 9780273726227 (pbk.)
- 658.8/4 22
- HF1416 .H65 2011
Contents:
Contents: The Decision to internationalize -- Deciding which markets to enter -- Market entry strategies -- Designing the global marketing programme -- Implementing and coordinating the global marketing programme.
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF1416 .H65 (Browse shelf(Opens below)) | 1 | Available | 2109/12 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF1416 .H651 (Browse shelf(Opens below)) | 2 | Available | 2110/12 | ||||||||||||
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF1416 .H652 (Browse shelf(Opens below)) | 3 | Available | 2111/12 |
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY shelves,Shelving location: General Stacks Close shelf browser (Hides shelf browser)
| HF1416.D68 Global marketing strategy. / | HF1416 .H65 Global marketing :a decision-oriented approach. / | HF1416 .H651 Global marketing :a decision-oriented approach. / | HF1416 .H652 Global marketing :a decision-oriented approach. / | HF1416 .I54 International and global marketing :concepts and cases / | HF1416.I8 International marketing and export management. / | HF1416.I81 International marketing and export management. / |
Includes bibliographical references and index.
Contents: The Decision to internationalize -- Deciding which markets to enter -- Market entry strategies -- Designing the global marketing programme -- Implementing and coordinating the global marketing programme.
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