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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.

By: Material type: TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, 2000.Edition: 2nd edDescription: xx, 604 p. : ill. ; 28 cmISBN:
  • 0073658634
Subject(s): DDC classification:
  • 658.8/48 21
LOC classification:
  • HF1416 .J63 2000
Online resources:
Contents:
Contents: Fundamentals: Globalizing marketing -- Global competitive analysis -- Global cultural analysis -- Foreign entry: Global market research -- Export expansion -- Licensing, strategic alliances, FDI -- Local Marketing: Labour buyer behavior -- Local marketing in mature markets -- Local marketing in new growth markets -- Local marketing in emerging markets -- Global management: Global segmentation and positioning -- Global products and services -- Global pricing -- Global distribution -- Global advertising -- Global promotion, direct marketing, and personal selling -- Organizing for global marketing -- The Future of global marketing.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF1416.J63 (Browse shelf(Opens below)) 1 Available 2105/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF1416.J631 (Browse shelf(Opens below)) 2 Available 2106/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF1416.J632 (Browse shelf(Opens below)) 3 Available 2107/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF1416.J633 (Browse shelf(Opens below)) 4 Available 2108/12

Includes bibliographical references and indexes.

Contents: Fundamentals: Globalizing marketing -- Global competitive analysis -- Global cultural analysis -- Foreign entry: Global market research -- Export expansion -- Licensing, strategic alliances, FDI -- Local Marketing: Labour buyer behavior -- Local marketing in mature markets -- Local marketing in new growth markets -- Local marketing in emerging markets -- Global management: Global segmentation and positioning -- Global products and services -- Global pricing -- Global distribution -- Global advertising -- Global promotion, direct marketing, and personal selling -- Organizing for global marketing -- The Future of global marketing.

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