International and global marketing :concepts and cases / [edited by] Taylor W. Meloan, John L. Graham.

Contributor(s):

Material type:

TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1995.Description: xiii, 640 p. : ill. ; 23 cmISBN:

0256157235

Subject(s):

DDC classification:

658.8/48 20

LOC classification:

HF1416 .I54 1995

Contents:

Contents: Introduction -- The Environment of international and global marketing -- International and global management and strategy -- International and global marketing operations -- Selected cases.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY			HF1416 .I54 (Browse shelf(Opens below))					Available			2104/12

Includes bibliograhical references.

Contents: Introduction -- The Environment of international and global marketing -- International and global management and strategy -- International and global marketing operations -- Selected cases.

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International and global marketing :concepts and cases / [edited by] Taylor W. Meloan, John L. Graham.

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