Business communication today. / Courtland L. Bovee, John V. Thill.
Material type:
TextPublication details: Boston: Pearson, 2012.Edition: 11th edDescription: xxxviii, [various paging]: col. ill. ; 29 cmISBN: - 9780132539555
- 0132539551
- 658.4/5 23
- HF5718.B66(11e)
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5718.B66(11e) (Browse shelf(Opens below)) | 1 | Available | K/2029/2029/19 | ||||||||||||
Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5718.B661(11e) (Browse shelf(Opens below)) | 2 | Available | K/2030/2030/19 |
Includes bibliographical references and indexes.
Contents: 1. Understanding the foundations of business communication: Achieving success through effective business communication -- Mastering team skills and interpersonal communication -- Communicating in a world of diversity -- 2. Applying the three-step writing process: Planning business messages -- Writing business messages -- Completing business messages -- 3. Crafting brief messages: Crafting messages for electronic media -- Writing routine and positive messages -- Writing persuasive messages -- 4. Supporting messages with quality information: Finding, evaluating, and processing information -- Designing visual communication -- 5. Planning, writing, and delivering reports and proposals: Planning reports and proposals -- Writing reports and proposals -- Completing reports and proposals -- 6. Designing and delivering oral and online presentations: Developing oral and online presentations -- Enhancing presentations with slides and other visuals -- 7. Writing employment messages and interviewing for jobs: Building careers and writing resumes -- Applying and interviewing for employment --
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